The client needed a specialist to implement email and SMS marketing for their newly established online store. The client's main goal at the beginning of the collaboration was to acquire potential customers before the store's opening.

Integration of the email marketing system with the Shopify online store and implementation of basic and advanced email marketing functionalities. The project included the following tasks:
- Choosing an email marketing tool
- Welcome messages
- Mailing to customers
- Communication directed to customers after purchase
- Communication aimed at customers who opt for recurring subscriptions
- Abandoned cart
- Managing the recipient database
- New subscription form - quiz
- Subscription form pop-up
- Deliverability
- Campaign analysis and optimization