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Marketing automation for a launching wine delivery service

The client needed a specialist to implement email and SMS marketing for their newly established online store. The client's main goal at the beginning of the collaboration was to acquire potential customers before the store's opening.

The client needed a specialist to implement email and SMS marketing for their newly established online store. The client's main goal at the beginning of the collaboration was to acquire potential customers before the store's opening.

Integration of the email marketing system with the Shopify online store and implementation of basic and advanced email marketing functionalities. The project included the following tasks:
- Choosing an email marketing tool
- Welcome messages
- Mailing to customers
- Communication directed to customers after purchase
- Communication aimed at customers who opt for recurring subscriptions
- Abandoned cart
- Managing the recipient database
- New subscription form - quiz
- Subscription form pop-up
- Deliverability
- Campaign analysis and optimization

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SKILLS USED IN THE PROJECT
Marketing automation
Analytics
Consulting
Conversion rate optimization
CRM
Integration
SOFTWARE USED IN THE PROJECT
Klaviyo
Shopify
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