This project is a continuation of the Smartech Magento Plugin project for Netcore. Magento developer worked on the plugin for marketing automation solutions. The first stage of the described project is focused mainly on creating project documentation and initial work to prepare the plugin for Magento marketplace requirements. The second phase concerns completing full plugin implementation, custom events, testing, and on-demand support.
I have always loved to code, and Magento 2 is a great framework for mid to large eCommerce businesses. Shops built on Magento 2 perfectly match the trends. The main one is adjusting the website to mobile devices. It is estimated that in 2021, sales through mobile devices will reach 73% of e-commerce sales. To ensure data security and customer experience at an appropriate level, large shops should consider transferring the store from Magento 1 to Magento 2.
According to the data provided by W3tech, Magento powers 1.2% of all CMS world's websites.
Smartech is a client’s flagship product. It has been already listed on the Magento marketplace and is available to download. In the Magento ecosystem, plugins are called extensions. Developers can seamlessly integrate it into the Magento websites. As Magento.com claims, the software offers more than 5,000 Magento extensions. Interestingly, the Smartech plugin can also be integrated with Shopify or WordPress.
Smartech empowers modern marketers to map their customer journey to deliver an exceptional 1:1 Customer Experience. An additional feature developed for our client is designed to collect all user events and perform personalized marketing activities. Smartech provides a Web SDK (software development kit) that helps track, analyze and engage with website customers. Engaging users, tracking their performance, and analysis of their activities aim to build SMART conversions. Below are listed main Smartech functions:
Magento2 plugin- project’s scope
Project time: 95 hours
Effect: Development of the Smartech Magento2 plugin published at the marketplace
Product : Iphone13
Name : Iphone 13 with 256GB
SKU : iphone-13
qty : 1
Example product URL: https://www.amazon.com/iphone13.html
The main goal for the Smartech plugin is ecommerce website marketing improvements. Once all the data is transferred from Magento, Smartech processes data like emails, Google Ads, Promotions.
Below we present a list of the details that have been implemented within the project's scope.
During the project, I have worked on the existing plugin and added new features like webhooks for checkout and purchase orders, historical syncs, Admin configuration changes, and whole customer journey events.
Few features presented on the General configuration's screenshot:
Module Enable: The Smartech module enable or not, once its enable then data sync start from Magento to Smartech
Web Tracking Id: The tracking ID from the Netcore team to validate the exact ID and start accepting the data. It is like a gate pass for data to Netcore.
Site Id: Different IDs for several sites mean one customer has more than one site. So, he will have the same license with a separate site ID
Registration Primary key: The key for Smartech JS to load and validate
IDC Region: Netcore has different regions to load the JS & API endpoints, so the customer needs to specify which region he belongs to. Regions like IN, EU, US
IDC: IDC value for region
The project also included the creation of Custom events available below. Custom events mean its Magento customizations based on customer requirements, and it is not available from default Magento.
I have implemented an API for archival data sync to Netcore and hooks to get the details of real-time events and performed the code cleaning.
Moreover, I have Worked on webhook changes, checkout journey events, and custom implementation for abandoned carts data. For the project, we conducted employee training, during which we discussed specific elements of plugin implementation and how Magento will work. Minimum 3 to 5 members participated in every meeting. During these conferences, we discussed the further scope of the project. The final stage was testing the developed product. I verified work done in my local machine with logs and console logs.
The described project lasted a total of 115 hours of certified Magento developer's working hours. The project assumed the development of the Smartech plugin for the Magento marketplace. The goal of the project has been achieved. Throughout the work, Rana had to work directly with the client's IT team, particularly in the early stages of the project. Later, the client only controlled the reported hours by the freelancer. On the project board, the client could see how long the implementation of individual tasks took. The screenshot below shows that the hired Magento developer performed the work in accordance with the previously established estimation.
Customer Acquisition at SoftwareSupp
Digital Marketing Manager at SoftwareSupp