The client was looking for someone to develop a bulk SMS plugin in Sigma to publish the extension in the Zoho marketplace. The project aimed at sending automated text messages to clients and a database to conduct SMS campaigns. For the project implementation, the following expert’s skills were necessary: Zoho, API, Integrations, and Custom app development.
Project time: 10 days
Effect: Sending automated and customized SMS to customers all over the world
Client: RMB Associates
Pratik is really very cooperative and helped us to develop the plugin that we asked for. It is under approval from Zoho currently. Once it is approved, we will be closing this contact soon with a good note- Mahesh, RMB Associates
Zoho expert's tasks
The project assumed the implementation of an additional plugin to automate SMS sending. Such automation is carried out through an extension added to the CRM system. In this case, the plug was connected to the ZOHO. SMS automation allows you to send automated text messages to selected leads and customers from your database.Nowadays, SMSs have been recognized as one of the best communication options due to their directness. Currently, each of us has a mobile phone with us all day long - it has become our daily tool without which we slowly cannot live. For this very reason, it is worth investing in SMS campaigns. Research by DScout reports that the phone is touched an average of 2,617 times a day. Our daily use, begins around 7 am and lasts throughout the day. Moreover, according to data provided by Mailchimp, email communication is opened at an average of 21.33%. Compared to 98% of SMS open rates that is not much. Considering the above reasons, the client decided to integrate with the SMS sending tool in order to increase its reach.
Integration of the CRM system with SMS automating tools enables direct and comfortable usage. In other words, there is no need to go to the external SMS platform for sending text messages because we can perform a campaign via a CRM system. Moreover, it allows on-time notification of any changes in the system to the respective receiver. By making plugin customization, we can adjust it to the specific requirements.
RMB Associates want to stay in touch by using the MsgBell SMS extension via Zoho CRM with customers from all over the world. Moreover, they emphasize the exigence of sending SMS messages instantly using customizable templates. Another feature is that they can select multiple records and send bulk messages to the customers. By using SMS extensions, they can also write workflows with webhooks to send automated text messages.
To provide follow-up to leads, we can send bulk SMS rather than calling one by one- it saves a lot of time- Mahesh, RMB Associates
Key Features required by RMB Associates:
The extension was developed on the SIGMA. Sigma is a development platform where developers can build and host extensions for various Zoho applications. These extensions can be software add-ons focusing on feature enhancements, third-party integrations, or any other valuable additions.
Below we show the instruction provided for the client
1. After installing the extension login to https://bulksmsplans.com/, go to the API tab on the right hand side and click on download API integration guide to copy the API credentials.
2. Copy the API credentials and add these credentials in the MsgBell Credentials module inside the Zoho CRM.
3. To send a message to Leads, Contacts, or Account go to respective and select the record you want to send the text message. Alternatively you can go inside the record and select the MsgBell button to send the message.
4. After clicking on the button, a window will pop up to provide the details for sending a message.
The platform gave the client an opportunity to monitor the course of work and control the project budget. What's more, thanks to the communicator available from the panel, the client had the chance to quickly contact the hired freelancer and send each other files related to the project. The great advantage of the communicator is the possibility of returning to the arrangements and materials provided before.
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