Qualitative research - Individual In-depth Interviews among users
Project description
One of the following research to conduct around Landlords in Poland. Fluent Polish language is required: 1. Validation of the UVP among current clients (Landlords with occasional rental type agreement) - Individual In-depth Interviews - UVP validation, - verification of crucial problems and misunderstandings with communication, - gathering some data for personas/market segmentation - 10 people in the research group from us (current users) 2. Exploration and validation of the cause of churn LL who decided not to make an agreement through Rendin but started to use the platform - Individual In-depth Interviews - exploration the cause of churn and verification of assumptions/hypothesis - verification of crucial problems and misunderstandings with communication, - gathering some data for personas/market segmentation - 10 people in the research group from us (churned users) 3. Validation of the UVP among possible users recruited outside to confirm current insight from current warm leads - Individual In-depth Interviews - needs and problems around apartments rental (institutional rental) and UVP validation - gathering data for personas to understand better the profile of people - 10 people in the research group from us (for recruitment by us or to use current leads) From us: - insight, hypothesis, initial questions - individual interviewers to set a meeting - we don't need a fancy report, just structured crucial information to use in excel or anything else Initial plan/estimations per research - 2-5h onboarding and planning - 10h interviews - 5-10h analysis - 1h structuring data Around 20-25h in total. It could take a little longer but not a lot longer. The rate is a negotiable nut in a reasonable manner This is the initial research, we plan to make more similar research
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Project scope
Required software
- Other
Skills
- Data analytics
- Data visualisation
Location
Poland
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