HubSpot Integration with Google Analytics

Project description

Google Analytics setup and its integration with HubSpot

The main goals of the analytics are:

- being able to measure the quantity and the quality of the website traffic

- sales funnel optimization - from the moment the user enters the website till the moment he schedules a demo

- managing proactively the inbound leads and do the lead nurturing through the marketing campaigns

More details about the requirements and the processes you can find here:

https://docs.google.com/document/d/1w-EDw5pp2NnoqRRJWEEM09sTYW5FVFneXaqzYDUIUQ4/edit

Tools involved: GA​,​ HubSpot​,​ Hotjar

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