Monika Nastalska
Email Marketing Expert
Years of experience
5 years
Number of realized projects
7 projects
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About freelancer
Email Marketing Specialist with 5 years experience. I helped many brands to understand email marketing and to increase revenue with it.
Software
Skills
Projects
Preparation and implementation of CRM & email marketing strategy
Bezokularow.pl
Bezokularow.pl
I prepared and implemented a full CRM & email marketing strategy, which included:
- audit of past activities,
- selecting an email marketing system and being a project manager in API integration with the store and CRM,
- reactivate and clean up the customer base,
- advanced customer segmentation (based on behavioral, transactional and demographics data),
- creating email templates (with copy and graphics) in drag&drop editor and partially in HTML,
- conducting A/B tests,
- implementing subscription pop-ups and optimizing it,
- building automation scenarios,
- sending SMS messages, web pushes,
- taking care of email deliverability,
- optimization of transactional emails,
- consulting omnichannel promotional strategy,
- sending newsletters, promo mailings, product launch campaigns, welcome campaigns, abandoned cart emails, win-back campaigns etc.
- taking care of the customer experience and database hygiene,
- implementation of the subscription business model,
- H2H approach,
- analysis and optimization.
Implementation of email marketing
Nature-Eva.pl
Nature-Eva.pl
I prepared and implemented an email marketing strategy, which included:
- selecting an email marketing system and helping client to connect with WooCommerce plugin
- reactivate and clean up the customer base,
- customer segmentation
- creating email templates,
- conducting A/B tests,
- building automation scenarios,
- taking care of email deliverability,
- sending newsletters, promo mailings,
- taking care of the customer experience and database hygiene,
- H2H approach,
- analysis and optimization.
Professional experience
Customer Success Manager
FreshMail
Years of experience: 1.5 years
- Helping key customers.
- Educating clients and helping them effectively use email marketing for business.
- Conducting training sessions for clients.
- Collecting feedback from customers regarding their needs and requirements.
- Promoting a proactive attitude towards customers.
- Conducting webinars on email marketing topics.
- Executing FreshMail's and clients' email marketing campaigns.
- Creating articles for the company blog and educational content for the knowledge base.
- Collaborating with the marketing and IT departments.
- Conducting trainings and preparing materials related to the implementation of webinars as well as incorporating them into the email marketing strategy.
Email Traffic Manager & Content Specialist
Playlink Sp. z o.o. (Email Partners brand)
Years of experience: 1.5 years
- Implementation of email marketing campaigns (outbound email marketing).
- Configuration and testing of mailings.
- Conducting promotional mailings, using, among other things, third-party tools for the implementation of email marketing campaigns.
- Analysis and optimization of email marketing campaigns.
- Supporting the sales department - preparing analyses and co-creating mailing schedules.
- Ongoing monitoring of parameters related to the implementation of email marketing campaigns.
- Cooperation with the graphics department in the creation of email creations.
- Audit of customers' mailing campaigns.
- Participation in promotional activities of the company.
- Preparation and publication of articles for the company's blog.
- Creating and publishing posts on social media (mainly LinkedIn).
- External appearances (eCommerce trade shows).
- Educating potential customers and business partners about email marketing
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