As a well-established professional with a passion for e-commerce​,​ design​,​ and digital​/​performance marketing & one of only 45 people in Pakistan who are Google Digital Guru Black Belt Certified. Having progressed through a series of roles over more than 15 years​,​ I am excited to apply my skills to produce immediate results as a valuable member of the team. I started my own Digital Consulting & Advertising Firm after leaving a perfect six figure salary job at the largest Fashion House in Pakistan & have scaled our clients businesses by implementing tailor made strategies.

Throughout my career​,​ I have made it my priority to utilize current e-commerce technologies and new techniques to facilitate continuous improvements in customer digital experiences. My experience up to date enabled me to develop exceptional organizational and analytical skills​,​ and to understand how to interpret consumer​,​ commercial​,​ and competitor information in order to drive strategic decision-making in line with business targets and objectives. I am also one of the first 45 Certified Google Digital Guru in Pakistan. I have led a team of 22 people at Sana Safinaz​,​ a luxurious fashion brand in Pakistan. The team included people from different departments i.e. Warehouse​/​Fulfillment​,​ Online Operations​,​ Customer Service​,​ Digital Marketing and Engagement.

Further​,​ I would bring the following strengths to your team:

· Led successful performance based digital marketing campaigns which significantly boosted sales with growths like 150% to 200% year on year.

· Sound expertise using IT ​/​ e-commerce tools and applications to enhance customer engagement and achieve highest possible conversion rate.

· Featured in Pakistan’s first Google Video Study (Search & Display) related to performance marketing

· Speaker at Magento UK Live in 2017 for a case study on fastest record implementation time for Magento 2 Enterprise.