Professional experience
Business & Pardot Marketing Automation Consultant | Pardot Implementation/Optimization Specialist (3 years)
Optimal Business Consulting
Optimal Business Consulting
SALESFORCE CERTIFIED PARDOT CONSULTANT
► Requirements gathering and analysis, business process analysis, platform configuration and customization, scope analysis, workflow consulting, data mapping, project documentation, customer communication, project management, issue resolution, customer training, solution deployment and implementation/testing, post-implementation support.
► Client Projects: Pardot implementation, setup & administration of Pardot Marketing Automation Platform (MAP), CRM optimization, CRM migration, marketing funnel optimization, list segmentation, lead nurturing, campaign management, data management, automation workflows, project management, analytics/reporting, Pardot Training.
► Bring considerable technical, functional, and product expertise to deliver effective best practice solutions to clients.
► Flexible Working Relationship: Consulting Engagement Contracts | Custom Projects with SOW & Estimate | Marketing Automation Packages | Pardot Managed Services | Salesforce Managed Services
► Consulting Engagements depending on availability and opportunity, either direct with end user company or indirect through Service Provider or recruiting/staffing agency.
✔ SALESFORCE CERTIFIED PARDOT CONSULTANT
✔ Marketing Automation -- Audit / Migration / Implementation / Optimization / Administration
✔ Pardot Implementation
✔ Salesforce CRM Setup / Migration / Optimization / Administration
✔ Sales Automation
✔ Business Process Automation
✔ Marketing Consulting
✔ Operations Management / Best Practices
✔ Lead Generation / Lead Nurturing / List Segmentation / ABM Account Based Marketing
✔ Lead Pipeline Management / Marketing Funnel Optimization
✔ Email Marketing
✔ Campaign Management
✔ Website Optimization -- Landing Pages / Conversion Optimization / Support / Training
✔ WordPress Expert
✔ Digital Transformation
✔ Marketing Project Management
✔ Analytics / Reporting / BI Dashboards
✔ Training / Support
Marketing & Web Technology Consultant | Salesforce Pardot Marketing Automation Consultant (10 years)
Mile High Marketing
Mile High Marketing
SALESFORCE CERTIFIED PARDOT CONSULTANT -- Scaling Business with Marketing Automation℠
► Setup & administration of client's Marketing Automation Platform (MAP), CRM optimization, marketing funnels, list segmentation, lead nurturing, campaign management, data management, automation workflows, project management, analytics/reporting, training.
► Bring considerable technical, functional, and product expertise to deliver effective solutions to clients.
► Highly capable within many areas of hands-on execution helping organizations to strategically PLAN, tactically DEVELOP, EXECUTE, and OPTIMIZE successful and adaptive Marketing Plans and Campaigns custom tailored to fit company goals for true ROI.
► Adaptable to client’s existing toolset and workflow, best practice suggestions for improvements proportionate to budgets and resources.
► Customer Training & Technical Support at all technical levels.
► Independent Marketing Consultant with 20 years of strategic and tactical business-to-business (B2B) marketing experience within several industries including online/SaaS, high-tech, consumer electronics, aerospace, publishing, and manufacturing.
✔ Marketing Automation audit/implementation/admin (Pardot Consultant)
✔ CRM setup/migration/optimization
✔ Email Marketing
✔ Sales Automation
✔ Lead Generation / Nurturing
✔ Lead Pipeline Management / Marketing Funnels
✔ Campaign Management
✔ Sales Enablement
✔ Expert WordPress Website Management / Landing Pages / Optimization / Support / Training
✔ SEO
✔ Business Process Automation
✔ Digital Marketing
✔ Marketing Project Management / Client Engagement
✔ Social Media Marketing
✔ Analytics
✔ Training / Support
✔ Operations Best Practices
⚡POWER USER OF MANY ONLINE TOOLS!
