My role: As head of marketing and e-commerce has been to strengthen the digital presence of the Hotel group. This task has been perceived as starting all over, as the company did not have the right setup to engage with their customers on digitalplatforms.Key achievements: Within the first 2 months I facilitated that the company’s web solutions were moved to a more stable and secure server. Lifted ROAS from 0 to 380% within the first 2 monthsᅳ