Henrik Becker

B2B SaaS Marketing

Languages spoken:

Years of experience

10 years

Number of realized projects

1 project

I help B2B SaaS companies nail their positioning and messaging​,​ making sales and marketing MUCH more effective. In addition​,​ I help them convert more leads into customers through marketing automation.



Professional experience

Interim Digital Marketing Specialist (0.5 years)
ASSA ABLOY Entrance Systems
In this interim role I help ASSA ABLOY take steps towards further professionalization and automation of their digital marketing efforts. I share in the responsibility for the digital marketing strategy, I help orchestrate marketing efforts within the Netherlands and lead the way way on implementation of these efforts in Adobe Marketo Engage.
Founder (0.5 years)
The Agency Booster
At the Agency Booster I help professional services company grow by aiding them in deploying scalable marketing automation strategies. Most agencies are great at helping clients, but they're not very good at helping themselves. They're stuck mining their founders' networks, when said founders would much rather be working ON the business than IN the business. I leverage my decade of experience in B2B marketing automation and the agency world to help agencies create their own, lead-generating marketing setups. So that founders can get off the acquisition hamster wheel and go back to actually enjoying their work. Coincidentally, I have helped, and continue to help, agencies organize and structure themselves. Using battle-tested frameworks and techniques from books like Traction and Scaling Up, I help my clients create a company that runs itself - even when they're on vacation!

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