Henrik Becker | B2B SaaS Marketing

Years of experience

10 years

Number of realized projects

10 projects

Software

Skills

I help B2B SaaS companies nail their positioning and messaging​,​ making sales and marketing MUCH more effective. In addition​,​ I help them convert more leads into customers through marketing automation.

Projects

Marketing automation
Vanguard Cleaning Systems Minnesota
Customer's quote: “We are commercial cleaning franchise. We asked Henrik if he would be able to help us work through getting marketing automation up and running. Step one: Buyer Persona’s and the buyer’s journey. Henrik really guided us through doing the tough work of defining who we currently are selling to and who we need to be selling to in the future. He also made sure we confirmed it with customer interviews. Again, none of this is a comfortable, day to day activity. But he had us persist. The end result is that we now have three clearly defined personas and we have a much better idea of how our customers want us to approach them pre-sales. We would not have gone through this exercise or gotten the insights we discovered with out Henrik. Thanks Henrik!”
Marketing automation
Connexys-Bullhorn
Customer's quote “Henrik was a great help in a period where we had too much work and no one internally available at Connexys for those important tasks. He finished numerous assignments, which improved the way Salesforce CRM and Hubspot communicate within Connexys. He is also a great sparring partner to challenge your ideas, in a pleasant way. In that way we came to some great new content and workflows to strenghten our inbound marketing. Furthermore, Henrik is intelligent, so you don’t have to explain yourself twice if you want his advise or getting him to do a job. To sum it up: If you have a marketing automation problem…if no one else can help…and if he is available….you should hire…Henrik.”

Professional experience

Interim Digital Marketing Specialist (0.5 years)
ASSA ABLOY Entrance Systems
In this interim role I help ASSA ABLOY take steps towards further professionalization and automation of their digital marketing efforts. I share in the responsibility for the digital marketing strategy, I help orchestrate marketing efforts within the Netherlands and lead the way way on implementation of these efforts in Adobe Marketo Engage.
Founder (0.5 years)
The Agency Booster
At the Agency Booster I help professional services company grow by aiding them in deploying scalable marketing automation strategies. Most agencies are great at helping clients, but they're not very good at helping themselves. They're stuck mining their founders' networks, when said founders would much rather be working ON the business than IN the business. I leverage my decade of experience in B2B marketing automation and the agency world to help agencies create their own, lead-generating marketing setups. So that founders can get off the acquisition hamster wheel and go back to actually enjoying their work. Coincidentally, I have helped, and continue to help, agencies organize and structure themselves. Using battle-tested frameworks and techniques from books like Traction and Scaling Up, I help my clients create a company that runs itself - even when they're on vacation!

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