Gleb Karpovich
Digital Marketing
Years of experience
4 years
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About freelancer
In-house digital marketing specialist with four years of experience leading marketing campaigns and developing online marketing strategies.
Software
Skills
Certifications
Google Ads
Projects
Steinberg Nuendo Marketing Campaign
Yamaha Music Russia
Yamaha Music Russia
Created and launched the marketing campaign for the Steinberg Nuendo 11. I have noticed Dolby's increased advertising for Dolby Atmos technology. When Apple Music announced Spatial Audio, I realized that there was an opportunity to be the first on the Russian market to start advertising products in this direction. All competitors in the Russian market ignored this opportunity, which allowed me to occupy this niche.
The marketing campaign included working with bloggers, advertising on social networks, advertising on YouTube, publication of expert articles and their subsequent advertising. Sales increased by 66%.
Finding new target audience for Steinberg Cubase
Yamaha Music Russia
Yamaha Music Russia
Cubase is music production software. With the rise in popularity of rap and hip-hop, so has the popularity of our competitors' products, which have been tailored to create music in these genres. Instead of directly competing with these products, I decided to turn to the education market.
I launched a series of webinars on recording classical music instruments, which allowed me to form the core of a new target audience and establish contacts with educational institutions. Yamaha has been selling Cubase to educational institutions and their students, doubling sales in 2020 compared to the previous year.
Professional experience
Digital Marketing Specialist
Yamaha Music Russia
Years of experience: 4 years
- Development of digital marketing strategy for Steinberg brand (Steinberg is a part of Yamaha Corporation). Steinberg creates software and hardware products for music recording.
- Market research and competitive analysis to understand and effectively communicate product value proposition.
- Set up Google Adwords advertising campaigns. Performed monthly adjustments on advertising campaigns in Google AdWords and social media channels in order to maximize performance within current budget.
- Developed unique content (videos and articles) pertaining to current topics in the professional recording industry.
- Maintained and updated company social network accounts.
Recommendations (1)
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Good communication and technical ads setting up skills
Matt Pliszka (CRM Consultan•June 2022
