Marinella Wierzbicka
Content Marketing Manager
Years of experience
2 years
Number of realized projects
5 projects
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About freelancer
Content Marketing Manager at SoftwareSupp
Software
Skills
Projects
Rebranding of hotel & restaurant
Pod Jeleniem
Pod Jeleniem
As a part of a project I analyzed internal and external environment, reviews, competition, trends and brand communication so far. As a result, I designed:
1) New brand identity (mission, vision, values, positioning, target audience).
2) Visual identity (logo, slogan, typography, tone of voice, experiences, colour palette, photographies style).
PR strategy
Polskie Stowarzyszenie Public Relations
Polskie Stowarzyszenie Public Relations
This project is a result of "PR Strategies & Tactics" course at SWPS University. As a part of 4-member team, I created public relations strategy dedicated to Junior PR Specialist for PR association - PSPR (Polskie Stowarzyszenie Public Relations).
It included:
1) Diagnosis - analysis of the association and its environment,competition, reputation and communication channels.
2) Strategy - describing strategic target groups and defining strategic goal.
3) Tactics - describing tactic target groups and tactic goals of campaign.
4) Mechanics - tools used to accomplish goals.
5) Timetable
6) Budget
Recommendations (1)
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Successful collaboration and good communication. I recommend.
Sara•June 2022