Marinella W
Marinella Wierzbicka
Content Marketing Manager

Years of experience

2 years

Number of realized projects

5 projects

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About freelancer

Content Marketing Manager at SoftwareSupp

Software

Skills

Projects

Rebranding of hotel & restaurant
Pod Jeleniem
As a part of a project I analyzed internal and external environment, reviews, competition, trends and brand communication so far. As a result, I designed: 1) New brand identity (mission, vision, values, positioning, target audience). 2) Visual identity (logo, slogan, typography, tone of voice, experiences, colour palette, photographies style).
PR strategy
Polskie Stowarzyszenie Public Relations
This project is a result of "PR Strategies & Tactics" course at SWPS University. As a part of 4-member team, I created public relations strategy dedicated to Junior PR Specialist for PR association - PSPR (Polskie Stowarzyszenie Public Relations). It included: 1) Diagnosis - analysis of the association and its environment,competition, reputation and communication channels. 2) Strategy - describing strategic target groups and defining strategic goal. 3) Tactics - describing tactic target groups and tactic goals of campaign. 4) Mechanics - tools used to accomplish goals. 5) Timetable 6) Budget
Recommendations (1)
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  • Sara S

    Successful collaboration and good communication. I recommend.

    SaraJune 2022