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10 Reasons Why Magento might be the B2B Ecommerce Platform for Your Business

Mateusz Niziołek

Magento & Magento2 Developer

Magento & Magento 2 certified expert with 6 years of experience in various companies, including software houses and digital agencies.

5 min read

written by

Mateusz Niziołek

Magento & Magento2 Developer

Magento & Magento 2 certified expert with 6 years of experience in various companies. First​,​ I’ve worked in a company solely responsible for creating and selling Magento 1 and Magento 2 modules. I was personally responsible for rewriting some best-selling modules from the older Magento version to the new one. I am mostly proud of Magento2 Addresses API module that was letting for remote change in addresses of customers by the “parent customers”.

Later I worked in of the biggest software houses in Poland – Polcode. I worked there for 2 years​,​ and I was lead in big Polish company web store in M1. I was doing some other smaller Upwork tasks on M2 as well. Later I joined a famous digital agency​,​ Creative Style​,​ where I worked on an open source product we developed for all our clients​,​ Magesuite. I have made many improvements for existing modules​,​ and I am mostly proud of implementing queue for mass update stocks in MSI.

If you are looking for a multichannel commerce experiences for B2B and B2C customers on a single platform, then Magneto is your best pick. Magento Open Source delivers all basic Ecommerce capabilities and allows you to build a unique online store from the ground up.

There are approximately 170,000 websites built with Magento on the entire World Wide Web. That’s around 1.4% of all websites. Magento is also holding around 3% of the Ecommerce market. Over the years, platform has proven its value for customers. Last year, the global sales using this platform reached over $200 billion. Forrester, a leading global market research company, names the Adobe product as the best for B2B and B2C market.

If you are considering joining more than 270,000 sellers, who have picked Magneto as their main business tool, then we have prepared 10 reasons why this platform of the Adobe Experience Cloud is a perfect ally for enormous, complex B2B/B2C eCommerce processes.

Mateusz Niziołek | Magento & Magento2 Developer

Expert's  profile description

#1 Responsive Design

Good web design helps guide your users' eyes, improves your rankings in search engines, but also increase the amount of time that visitors spend on your site. Creating a convenient e-commerce shopping experience is absolutely essential nowadays. It is especially important when it comes to smartphone users, as over 50% of people are using their phones now to shop online.

Having an intuitive, responsive design that will render well both on a large monitor of a PC and on the 6” screen of your smartphone is necessary to improve customer experience. This also leads to easier, faster, and more effective purchases, as well as the improvement of your reputation as a business and a seller.

Along with other advantages, Magneto offers an easy-to-use, adaptive layout that brings a seamless experience. Your revenue grows, as well as the popularity of the business.

#2 All-Inclusive Shop Platform

Do you have a CRM or ERP solution to integrate into your store? Or maybe you offer multiple product lines or brands and want to control everything from one platform?

All that and more is possible with the functionalities brought to you by Magento. You can manage several accounts hassle-free, handling all purchases without a confusion. A history of your sales is available for further analysis, along with credit management and other elements of the experience that help you grow the business.

Magneto allows you for smooth CRM or ERP management on a single platform. Connect exclusive software to stand out and provide premium purchase conditions for every business partner.

#3 Top-Notch Content Staging Opportunities

Improving your Ecommerce order management process begins with automating your sales systems. Using the right tools or sophisticated algorithms may optimize different business processes. One of such solutions is content staging offered by Magento.

If you have product options that need a price or description change once a season, then you can schedule an automatic change – you don’t need anyone to do that manually.  

The platform offers tools for easy and convenient content creation, preview, and publication of various pieces with backlinks for eCommerce pages. Moreover, it isn’t limited to just your product range. The pricing policy, CMS sections, widgets, even whole categories can be changed as you schedule. You also can use other suitable services, for example, retouching studio for creating images. Content staging tool will help you to save both time and money.

#4 Quick and Easy Ordering Process

If you want to run an effective Ecommerce business, you need a streamlined system to manage your orders. It is especially important for B2B due to the wide variety of purchase types.

Magento provides you a system that facilities efficient order processing workflows that will help keep customers satisfied. The easiest way for a buyer to find a needed produc tis to enter its SKU. This alphanumeric code for every item also helps sellers track the sales or restock needs if necessary. Other convenient features include:

  • The use of requisition lists for a large order,
  • Repeating the previous order for the most convenience,
  • Having a merchant handle the order

All of these will improve your sales. Your clients can repeat an existing order in a couple of clicks, which make them order more than they currently need. Those who know what they need from your business can use a quick order tool and skip the search step, going directly to the products they want. A very comfortable customer order journey offered by Magneto will help to grow your business.

#5 High-Quality Technical Support

Potential buyers will leave the page in 5-10 seconds if it doesn’t load or does so slowly. Even the smallest cart mistake or design glitch may make one of your largest potential business partners leave the page.

That’s why Magento has a top-notch technical support that works on keeping your site up and running 24/7. The specialists are working on:

  • General troubleshooting,
  • Security improvement,
  • Cart issues,
  • Error messages,
  • Slow loading,
  • Readdressing issues, etc.
  •     

With Magneto, you don’t need to worry about anything apart from focusing on increasing sales and improving marketing campaigns.

#6 Credit Limit, Which Improves Sales

What shows a better relationship between a credible seller and a regular buyer than allowing for purchase using credit?

Magneto offers you to manage credit limits to the most important buyers. Make sure those are only the ones you have a strong, trustworthy relationship with. On checkout, they can choose a "Payment on Account" option and repay you when possible.

The platform also provides opportunities to link the limits with your CRM or ERP system for a better experience.

#7 Real-Time Inventory Management

Magneto Smart Inventory system allows easy management of all channels you use for product promotion and sales. You get a real-time display of all necessary inventory data from all links of the supply chain.

This data will help you handle delivery and its cost, as well as provide a better experience to customers. When a partnering business knows how many items are in stock, they see the scale of their future orders. This brings planning benefits to them and financial ones to you.

#8 Customer Segmentation

A unique yet universal buyer experience will bring you revenue, but not at the volumes you might expect. Every client is looking for a one-on-one experience, as if the ads or the shop layout were created just for them.

Magento B2B eCommerce offers customer segmentation – a convenient tool that will adjust the experience for every separate group of buyers. Such an adjustment makes a difference right away.

The segmentation process is mostly automatic. The algorithm analyzes buyers’ behaviors, putting them in separate groups with prepared marketing tactics. It pays attention to:

  • The overall buyer behavior,
  • The number of products in the cart,
  • Types of products there,
  • Prices,
  • Viewed items.
     

Personalized customer experience is all about creating a more tailored experience for your business partners. It doesn't just help you to improve the customers' experience, but it helps you to understand them better.

#9 Automatic Quotation System for Various Buyers

Having an effective quotation system is crucial for any online store that works with large orders. Most B2B relations work just like that, and Magento has an extension that allows exclusive quote building.

The interface of Luma - automatic Magento Quotation System extension
Magento automatic Quotation System extension

This eases the process of communication with buyers and helps to develop better business partnerships. The speed and accuracy are important when we talk about such large order volumes. The process of a quote request and negotiation is simple and to the point:

  1. A potential client adds products to the cart.
  2. They initiate a quote request and/or negotiation.
  3. They make a purchase with their credit or another payment method.
  4.  

Such a streamlined workflow makes it more convenient to order from you, which makes your business a credible seller. Automatic Quotation System offered by Magneto will ultimately help you to strengthen communication between existing customers, but also acquire new business partners.

#10 Determine the Relations of Your Products

Magento lets you adjust the shop (or shops) to the smallest detail. For example, sellers choose the rules, permanent or temporary, as to the product relations. This helps with targeted merchandising a lot, improving conversions and increasing revenue.

The most prominent example of such rules is deciding what products will be seen in the "Recommended" section near the viewed item. By choosing them wisely, you can end up with a much larger order, as many products go together as a perfect combo. Give your marketing and targeting teams a pitch.

 

Use Magento for the Advantage of Your Business

The platform leads the $6.7 trillion B2B eCommerce industry, and that’s for a reason. For at least 10, to be precise. From the service’s flexibility to incredible tech support, Magento will meet the requirements of the strictest business. In B2B sales, the buyer’s experience matters a lot. The platform creates and enhances it with ease for both sides.

If you want to find out more about how to develop, integrate and optimize your shop, use a complete eCommerce guide designed by a SoftwareSupp Team or use our platform to find over 40 certified Magneto Developers, who will help you to adopt it and make your business grow. If you are looking for a well-proven software for both B2B and B2C, then you should definitely consider Magneto as your future business platform.

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written by

Mateusz Niziołek

Magento & Magento2 Developer

Magento & Magento 2 certified expert with 6 years of experience in various companies. First​,​ I’ve worked in a company solely responsible for creating and selling Magento 1 and Magento 2 modules. I was personally responsible for rewriting some best-selling modules from the older Magento version to the new one. I am mostly proud of Magento2 Addresses API module that was letting for remote change in addresses of customers by the “parent customers”.

Later I worked in of the biggest software houses in Poland – Polcode. I worked there for 2 years​,​ and I was lead in big Polish company web store in M1. I was doing some other smaller Upwork tasks on M2 as well. Later I joined a famous digital agency​,​ Creative Style​,​ where I worked on an open source product we developed for all our clients​,​ Magesuite. I have made many improvements for existing modules​,​ and I am mostly proud of implementing queue for mass update stocks in MSI.

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