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How to take care of your personal branding as a Freelancer?

Klaudia Żmuda

People and communication-oriented specialist

HR specialist with several years of experience working in the IT recruitment.

4 min read

written by

Klaudia Żmuda

People and communication-oriented specialist

Personal branding is nothing more than a unique and professional image. It revolves around perception. Everything you do represents your brand. So, if you want to create your personal brand you need to use tools and techniques to highlight who you are. It allows your clients to get to know your skills and experiences, combined with your unique personality. 

So, why should you take care of your personal brand as a freelancer? It is simple. To get more contracts and make your clients aware of your qualifications and expertise. It will attract clients to your business, in return increasing your revenue.  

If people like you they will listen to you, but if they trust you, they’ll do business with you. 

Zig Ziglar

There are many ways to present your skillset and background - website, the profile on LinkedIn, Facebook, or Twitter. This is a good path, but not the only one. In 2020 finding jobs via social media and networking is one of a fast-growing trend. It means that networking is essential. As a freelancer, it’s the lifeblood of your operations. So, the aim is to build relationships with others. How can you highlight your expertise and be more visible for potential clients? Use networking power and join the marketplace platform. Why?

Staying unique in your marketplace 

You need to choose the right place, where to be and present your experience and promote your brand. In the SoftwareSupp network, you can find only the best professionals with various sets of skills.

The value for customers is to cooperate only with an expert who knows how to handle the project in the most professional way.

As a freelancer, you can get a well-positioned profile and access to job offers. Everything in one place to communicate and cooperate. In our work, we focus on honesty, culture, trust, quality of communication, and growth as an individual and as a team. We also represent this attitude in our approach when processing applications from new freelancers joining our network.

What can you expect when joining the SoftwareSupp network?

1. Apply and create a professional profile

The first step in collaborating with SoftwareSupp is application to join our network. It is an easy and fast process, which should take you no more than 30-60 minutes.

Once you submit your application, you will receive information about the next steps in the process.

2. Complete your profile.

You will be asked to complete your background profile thoroughly to make your resume more reliable and professional.

The more information you add the more likely you complete the first stage of the process which is profile verification, successfully.

Once your profile is completed we want to know you better by reviewing your profile, for example on LinkedIn.

When filling in your application, please make sure that your profile includes:

  • At least 3 projects completed for customers (if applicable in your case)
  • At least 3 professional experiences (in case of long-term employment, please describe the various positions and roles you held with your employer)
  • Information about the skills and technologies you work with

Tim Little | & Integromat Expert / an example expert profile

3. Present your availability and financial expectations

We would like to know your preferences, both financially and in terms of availability.

The communication is transparent and honest.

You inform us and clients about your rate and flexibility by adding such information on your profile. 

The next steps in the process

Once you submit your application, you will receive the information about the next steps in the process, including the certification, soft skills check and real-life case study.

More potential customers in one place

You have the opportunity to generate more business effortlessly by introducing your background and experience on your profile. In the marketplace, customers will easily be able to distinguish you as an expert in your field. You also have full access to more specialized job offers published in the marketplace. 

Achieving more sales in less time

Assigning to a project takes much less time than in the standard recruitment process.  Once we confirm the scope with the client, the offer is published in the marketplace. Now, you can apply for a job and present your proposal. The matching process takes around 24 hours. After all, we will introduce you to the client’s stakeholders. 

Assist and support during the project

In selected cases, you are supported by SoftwareSupp Project Manager. You can plan your work in the regular project’s status, updates, and meetings according to your needs.

Sharing knowledge

We like to share knowledge and experience. Visibility and social relevance definitely help your brand. You are more than welcome to write an article or case study. We provide you the necessary assistance in publishing and promoting your content.

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written by

Klaudia Żmuda

People and communication-oriented specialist

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