How to take care of your personal branding as a Freelancer?

Klaudia Żmuda

People and communication-oriented specialist.

March 2, 2021

written by

Klaudia Żmuda

People and communication-oriented specialist.

People and communication-oriented specialist.

Personal branding is nothing more than a unique and professional image. It revolves around perception. Everything you do represents your brand. So, if you want to create your personal brand you need to use tools and techniques to highlight who you are. It allows your clients to get to know your skills and experiences, combined with your unique personality. 

So, why should you take care of your personal brand as a freelancer? It is simple. To get more contracts and aware of your clients to discover your qualifications and expertise. It will attract clients to your business, in return increasing your revenue.  

If people like you they will listen to you, but if they trust you, they’ll do business with you. 

Zig Ziglar

There are many ways to present your skillset and background - website, the profile on LinkedIn, Facebook, or Twitter. This is a good path, but not the only one. In 2020 finding jobs via social media and networking is one of a fast-growing trend. It means that networking is essential. As a freelancer, it’s the lifeblood of your operations. So, the aim is to build relationships with others. How can you highlight your expertise and be more visible for potential clients? Use networking power and join the marketplace platform. Why?

Staying unique in your marketplace 

You need to choose the right place, where to be and present your experience and promote your brand. On the SoftwareSupp platform, you can find software experts with various sets of skills. The value for customers is to cooperate with an expert who knows how to handle the project in the most professional way. As a freelancer, you can get a well-positioned profile and access to all opened job offers. Everything in one place to communicate and cooperate. In our work, we focus on honesty, culture, trust, quality of communication, and growth as an individual and as a team. We also represent this attitude in our approach to welcome new experts on the platform.

What do you expect from joining the platform?

  1. Sign in and create a professional profile

You just need to sign in. It is an easy and fast process, which takes around 2 minutes. You will receive a welcome email and access to the platform and listing job. That’s all. Great, now you are a part of the SoftwareSupp network! 


  1. Submit your experience

You will be asked to complete your background profile thoroughly to make your resume more reliable and professional. More information you add is more likely to match the client and project soon. Once your profile is completed we just want to know you better by reviewing your profile,  for example on LinkedIn. We do not make screening calls and checks. We just believe in your professionalism and sincerity. We are going to know you better before assigning it to the project. At this stage, our aim is to promote you and your brand in our social channel and dedicated communities to increase the cooperation opportunities soon. 

  1. Present your availability and financial expectations

We would like to know your preferences, both financially and in terms of availability. The communication is transparent and honest. You inform us and clients about your rate and flexibility by adding such information on your profile. 

  1. You are a SoftwareSupp expert                    

Each expert in our community makes us happy, so we want to share the great news with the world. Be prepared for the social promotion of your experience and knowledge. It will also help us to match you with potential clients and projects. For you, it is free promotion of your brand.


More potential customers in one place

You have the opportunity to generate more business effortlessly by introducing your background and experience on your profile. In the marketplace, customers will easily be able to distinguish you as an expert in your field. You also have full access to job offers published in the marketplace. 

Achieving more sales in less time

Assigning to a project takes much less time than in the standard recruitment process.  Once we confirm the scope with the client, the offer is published in the marketplace. Now, you can apply for a job and present your proposal. The matching process takes around 48 hours. After all, we will introduce you to the client’s stakeholders. 

Assist and support during the project

You do not need to worry about the communication or the progress of your project. In selected cases, you are supported by SoftwareSupp Project Manager. You can plan your work in the regular project’s status, updates, and meetings according to your needs.

Sharing knowledge

We like to share knowledge and experience. Visibility and social relevance definitely help your brand. You are more than welcome to write an article or case study. We provide you the necessary assistance in publishing and promoting your content.

Have you been convinced? Let us know if you have any questions.

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written by

Klaudia Żmuda

People and communication-oriented specialist.

People and communication-oriented specialist.

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