Optimize your Magento SEO strategy

Andrii Bondarenko | Magento Development Expert

1. Optimize URLs

URL optimization is an important point in an eCommerce business. It’s weighty that Google understands the content of each page and its location.

URLs to optimize:

• Content Pages
• Product page
• Category Pages
• Blog URLs

It’s great that Magento has built-in URL support to create searchable URLs. The platform lets you rewrite the URLs for your products and categories. All you have to do is go to the specified address: Marketing → Search & SEO → URL Rewrites.

Other useful hacks that will make your pages work properly:

• 301 redirects for pages that are no longer relevant
• Deleting duplicate data and pages
• Remove default store codes from your site URLs

2. SSL Certificates

SSL certificates make sure that your site is secure. SSL-certified sites are ranked among the top searches.

How сan I know that my site has an SSL certificate? Just check your URL. There are two scenarios at the top of the screen:

1.HTTPS link. If you see “https: //” forward = SSL certificate and website protected.

2.HTTP link. If you see “http: //” or do not see anything at all, it means that your Magento website not only has SSL certification, but also lacks the security required to crack every website and cyberattacks.

Therefore, your site requires an SSL certificate

3. Website Speed

Site speed is an invaluable part of the strategy. According to research, 40% of potential customers leave the site if the download takes more than 3 seconds.

3 seconds – Your opportunity to impress.

You can use the Google PageSpeed ​​Google tool to check the speed of your site.

To maximize speed, you should:

1. Minimize the code

2. Conduct TTFB audit

3. Optimize visual content on the site

4. Evaluate third-party modules

4. Private Certificate Vs Shared Certificate

Shared certificates are free and this sounds attractive but private certificates are used for the most popular sites.

It is best to use private certificates for the right strategy. They are secure, better suited for e-commerce and protected against cyber attacks.

Popular Magento Site = safe site with a Private certificate.

5. Image optimization

Optimized content is required to prevent site overloading and slowing down.

Optimizing images does not affect their quality, but does affect size.

You can use one of the custom Magento extensions to optimize your images.

6. Responsive Themes

Responsive theme is required for SEO and conversion of a visitor into a customer.

Responsive theme is a theme that displays properly on any screen size. This theme is adaptable.

You can find many responsive on the web, but if you want a truly unique site – contact a Magento Certified Designer(we can help You;))

7. Backlink

A backlink is a great tool for building relationships and for the Magento SEO strategy. Backlink – using other websites to link to your website.

You can use other sites to reach a new audience. Each click is a potential customer.

More links = more opportunities to grow your business.

8. Keyword research

Keyword research is one of the most important points for the Magento SEO strategy.

You can use custom extensions and applications to research your keywords. These tools let you find keywords for different countries and different categories of leads. These words should be used in the titles and descriptions of your products

A good recommendation is to create a blog with unique URLs and content with keywords.