8 reasons why using Hubspot might be a good idea for your business

Nicholas Carlson

SoftwareSupp Hubspot Expert

5 min

February 28, 2021

written by

Nicholas Carlson

SoftwareSupp Hubspot Expert

Hubspot Sales​,​ Marketing & Service Automation Expert.

Learn more about Nick's profile and estimate project with this expert.
His SoftwareSupp expert profile.

From CEO, Finance, Sales, Marketing, Operations Director, and Business Owners, the world is changing. If you want to have more of a grip on your business development, from prospect to customer and beyond, then now might be the right time to consider re-examining your CRM software.

If you are the type of business leader that likes to;
  • Have clear visibility regards your target market
  • Empower your employees and get the best from them
  • Have confidence in the quality of your communications
  • Know that your business has consistency in the way it communicates to prospect, customer, partner
  • Understand your pipeline for opportunities, closed deals, and customer retention

Then here are just a few reasons why Hubspot might be a good option for your business.

1. One pane of glass!

One solution that can become the hub for your Sales, Marketing, and Service delivery, then Hubspot can achieve this. With features to help your business measure and control the output, quality, and consistency in all your sales and marketing communication, outgoing and incoming.

2. From stranger to the customer to promoter 

Understand your audience and help your audience understand you and your business. Take them on a journey of education, engagement, nurturing, conversion, and even encourage them to promote your business to others. Hubspot SaaS, CRM, and Automation software can help you engage and track an interesting opportunity from initial contact right the way through to the sale and beyond.

Hubspot flywheel

3. Sales and Marketing Alignment

Ensure that your sales and marketing professionals are accountable for real results whilst also understanding how they can help each other by using one system as opposed to specialist, disparate systems. Adoption is high with Hubspot CRM because of its full suite of features, but also due to its integration with other business systems and solutions that you already use.

4. Time

One of the biggest challenges and enemies for millions of Sales and Marketing Professionals is the time! Hubspot helps with improved efficiency by utilizing templated emails, email workflows, helpful tools, and features enabling your employees to become more effective in their daily roles. Hubspot will save them time because they will not have to rework content, but rather using features like Snippets to help insert relevant and useful content when they need it, then track its readership and engagement so continual improvements can be made.

5. Integrations with other business critical-solutions  

Hubspot has one of the most integrations of any CRM and Automation tool available! Therefore, businesses can still use the data required in solutions, like finance software and invoicing. Hubspot will also help replace the need for unconnected systems, like chat tools, email tools, and even ticketing tools where relevant. This then in turn helps to reduce the cost and the time taken to maintain other software solutions.

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6. The cost!

Hubspot will grow as your business grows. The Sales and Marketing CRM has been cleverly thought out to cater from start-up to enterprise-sized businesses, across different verticals. Taking into account your growth trajectory, the Hubspot Sales and Marketing Automation can scale up as well as down, to suit the needs of your business. The often unrecorded costs of your employees' time working through contact records, cleaning data, or ineffective communications is detrimental to your business. By having everything in one place, with your data being worked effectively to improve its quality and visibility, Hubspot CRM will save more opportunity costs in the long run.

7. Field sales to inside sales

Due to the global pandemic, many new business' customer and account sales professionals find themselves fixed to home offices armed with conference calling tools and craving useful content to engage with their audience. It has been a learning curve for most. So a tool such as Hubspot has enabled sales professionals to manage their day better and sales managers to become more effective in helping their teams. Hubspot will help with your digital transformation journey and transition your outbound sales and marketing to your inbound journey.

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8. Adoption

Finally, one of the largest contributors to your investment into a new CRM is adoption - will it be used enough to offer a return on investment? Introducing something new or unfamiliar is one of the most common reasons why companies do not decide to switch to a new CRM solution. Because Hubspot is an intuitive system for sales and marketing professionals to use, then people with different technical levels can use it. It has to be one of the easiest systems to access and use. Hubspot also has a comprehensive library of self-help content in different formats, from written guides to quick 'How To' videos, which are all included and available to the user. Hubspot educational content can be accessed 24/7. Hubspot will convert even the most stalwart salesperson, as it helps them understand their customer better when they can see who is engaging with what and where they can invest their time more wisely to close more deals!

There are many more reasons why Hubspot might be a good fit for your business. Get an offer from our verified Hubspot Specialist who will help you with what you are looking to achieve in your business.
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written by

Nicholas Carlson

SoftwareSupp Hubspot Expert

Hubspot Sales​,​ Marketing & Service Automation Expert.

Post your software project or requirements and get your offer.

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